Images are the most important part of any post, it is what grabs their attention and draws them in. To make the most out of your social media posts you need to make sure that you images are sized correctly for each platform! To make it easy on you, we decided to put together the ultimate guide to social media image sizes!

Facebook Image Sizes

Whether you like it or not, Facebook is the top dog when it comes to social media platforms. That is why everyone needs to have all of their images sized correctly to take full advantage of their platform and ads. Without correctly sized images your business will look unprofessional and your ads will not perform.

Facebook Profile Picture

Business or not, your profile picture is the most viewed image on your page. This is because it is shown on your page, comments, posts, and almost everything you do on Facebook.

  • Image ratio: 1:1
  • Desktop display:  170×170
  • Mobile Display: 128×128
  • Images will be cropped to a circle on mobile, size image accordingly

Facebook Cover Photo

Facebook Cover Photos are displayed on your personal page and your business. If you have both a business Facebook page and a personal page, these cover photos will be selected separately. Although these are both separate, they still have the same goal, to show a little bit more about what you do.

  • Desktop display: 851 x 315
  • Mobile display: 640 x 360

Facebook Feed Ad

Facebook Feed Ads show up in targeted users facebook feed just like any other post would. Because of this, you need to make your ad look as attractive as possible and stand out from the rest.

  • Image ratio: 9:16 to 16:9
  • Recommended resolution: Upload the highest resolution image available.
  • Minimum Image Width in Pixels : 600
  • Minimum Image Height in Pixels : 600

Facebook Feed Ad with link

Facebook Ads with links are just like normal facebook ads, except they have a link to another page and will have call to action buttons.

  • Image ratio: 1.91:1 to 1:1
  • Recommended resolution: Upload the highest resolution image available.
  • Recommended resolution: at least 1,080 x 1,080px

Facebook Right Column Ad

Facebook Right column Ads only appear on the desktop version of Facebook and typically show on the right column of the page in a small box.

  • Image ratio: 16:9 to 1:1
  • Recommended resolution: Upload the highest resolution image available.
  • Recommended resolution: at least 1,200 x 1,200px
  • Minimum Image Width in Pixels : 600
  • Minimum Image Height in Pixels : 600

Facebook Instant Articles Ad

Instant Article are mobile optimized ads on Facebook that are fast loading and can only be used by approved publishers.

  • Images cropped to 1:1
  • Recommended resolution: at least 1,200 x 1,200px
  • Minimum Image Width in Pixels : 600
  • Minimum Image Height in Pixels : 600

Facebook Instant Articles Ad with link

Facebook Instant Articles Ads with links are just like Instant article ads but include a link to another website. These are usually used to drive traffic to mobile optimized websites.

  • Image ratio: 9:16 to 16:9
  • Recommended resolution: Upload the highest resolution image available.
  • Minimum Image Width in Pixels : 600
  • Minimum Image Height in Pixels : 600

Facebook Marketplace Ad

Facebook Marketplace Ads are a type of Facebook Ads that show up in a users marketplace feed along with other marketplace items and offers.

  • Image ratio: 9:16 to 16:9
  • Recommended resolution: Upload the highest resolution image available.
  • Minimum Image Width in Pixels : 600
  • Minimum Image Height in Pixels : 600

Facebook Marketplace Ad With Link

Just like Facebook marketplace ads, these ads will appear in the marketplace feed but with a link attached to them that can link to other pages.

  • Images may be cropped to 1:1
  • Recommended resolution: at least 1,200 x 1,200px
  • Minimum Image Width in Pixels : 600
  • Minimum Image Height in Pixels : 600

Facebook Stories

Facebook stories can be found at the top of your Facebook app or on the right column of Facebook on desktop. These ads will show up in the middle of different users Facebook stories.

  • Image ratios: 1.91 to 9:16
  • Recommended resolution: 1080 x 1920
  • Avoid covering logo by using: 1080 x 1420
  • Minimum Image Width in Pixels : 500
  • Minimum Image Height in Pixels : 500

Facebook Messenger Stories Ads

Facebook Messenger Stories Ads are the exact same thing as Facebook Stories, but these are only visible in the Facebook messenger app.

  • Image ratios: 1.91 to 9:16
  • Recommended resolution: 1080 x 1920
  • Avoid covering logo by using: 1080 x 1420
  • Minimum Image Width in Pixels : 500
  • Minimum Image Height in Pixels : 133

Facebook Messenger Inbox Ads

These Facebook Messenger Inbox ads allow advertisers to place ads within a targeted segment of users home screen of their inbox.

  • Image ratio: 16:9 to 1:1
  • Recommended resolution: Upload the highest resolution image available that meets ratio requirements.
  • Minimum Image Width in Pixels : 254
  • Minimum Image Height in Pixels : 133

Facebook Messenger Inbox Ads with link

Just like the Facebook Messenger Inbox Ads, these ads show up on the homepage of the messenger ad but include a link to another site.

  • Images cropped to 1.91:1
  • Recommended resolution: at least 1200 x 628px
  • Minimum Image Width in Pixels : 254
  • Minimum Image Height in Pixels : 133

Instagram Image Sizes

Instagram is the leader of the image sharing platform. That alone gives you enough of a reason to care about your image sizes on the platform. If your images are sized incorrectly, your posts will be hidden in the millions of Instagram posts that do not catch users’ eyes. Make sure your images get seen by sizing all of your Instagram posts accordingly.

Instagram Profile Picture

If you share a post, comment or post on your story, all of your followers will see you Instagram profile picture. This is the image that identifies you account as you.

  • Image Ratio: 1:1
  • Recommended resolution: 110 x 110

Instagram Stories

Instagram stories are the trend of late, these can be found at the top of the Instgram. Everything posted to you Instagram story will only be visible to the public for 24 hrs.

  • Image ratios: 9:16 and 16:9 to 4:5
  • Recommended resolution: 1080 x 1920
  • Avoid covering logo by using: 1080 x 1420
  • Minimum Image Width in Pixels : 500

Instagram post

Instagram posts are what make Instagram great. These are the real reason why people use Instagram, they are images that can contain tags, captions, hashtags or even shopping links!

  • Minimum Image Ratio : 4:5
  • Maximum Image Ratio : 1.91:1
  • Minimum Image Width in Pixels : 500

Twitter Image Sizes

Even though Twitter is a word heavy social media platform, it does still allow for posting images. That is why you need to make sure your images are sized correctly to ensure that your images to not get automatically cropped by Twitter.

Twitter Profile Picture

Twitter is all about making connects and discussing with people online. Because of this people get recognized for their profile pictures. Profile pictures can be seen on all tweets, mentions, comments and on your personal Twitter feed.

  • Recommended resolution: 400 x 400

Twitter Header Photo

Your Twitter header photo can only be found on your personal Twitter feed at the top of the app or desktop application. This header can be customized with images and you can even shift the image to fit correctly.

  • Recommended resolution: 1500 x 500px

Twitter Feed Photo Size

Images on Twitter will be cropped if they are not the correct size. In order to get around this you need your images to be the correct resolutions.

  • Recommended resolution: 1024 x 512

YouTube Image Sizes

YouTube is the most popular video sharing site on the internet and does not allow for sharing images.  Then why are they on this list? Without the correct sized banner, icon and thumbnail, your channel will never catch your viewers eyes!

YouTube Channel Icon

YouTube Channel Icons are important so that subscribers and viewers recognize which videos are yours.

  • Recommended resolution: 800 x 800

YouTube Thumbnail Images

Other than the video itself, thumbnails are the most important part of YouTube. These are the preview image shown before a video is clicked. Having a good thumbnail can be the difference between a 100 views or 1 million views.

  • Recommended resolution: 1280 x 720

YouTube Banner

Your YouTube Banner is located at the top of your channel. This can be used for your company branding or to inform users of your website url or the posting schedule for your videos.

  • Recommended resolution: 2120 x 1192

YouTube Channel Cover

Want to get custom with your YouTube channel? Then you will want to get a channel cover! This is the background of your YouTube channel. You can select images or colors to set as your background.

  • Recommended resolution for TV: 2560 x 1440
  • Recommended resolution for PC: 2560 x 423
  • Recommended resolution for Tablet: 1855 x 1440

Pinterest Image Sizes

Pinterest is a social media platform for sharing ideas, so make sure that your ideas get seen by having your Pinterest page set up correctly and by making sure that all of your pins and ads are the recommended resolutions!

Pinterest Profile Photo

Like all other current social media platforms, you need a profile picture. This profile picture is very important on Pinterest do to users seeing this image on all of your pins and boards.

  • Image Ratio: 1:1
  • Recommended resolution: 165 x 165

Pinterest Pin Image

Your pin image is very important. Users visit Pinterest daily for inspiration for things like art and decoration. These visitors are looking for good looking, inspiring and shareable content.

  • Image Ratio: 2:3
  • Recommended resolution: 735 x 1102

Pinterest Board Cover Photo

Let your followers know what is on your board by setting a board cover photo on Pinterest.

  • Recommended resolution: 222 x 150 px

Pinterest Carousel Ads

Pinterest Carousel Ads are simple carousels of images that are run by marketers that will show up in different boards and places around Pinterest.

  • Image Ratio: 1:1 or 2:3
  • Recommended resolution: 735 x 1102

LinkedIn Image Sizes

LinkedIn is the world’s most popular business social media site. And what is most important in the real world? First impressions. Make sure that your potential employers or employees see that you are professional and know how to size all of your images correctly.

LinkedIn profile picture

Your profile picture will be seen by all potential employers, co-workers, recruiters and many others on LinkedIn. You can find your LinkedIn Profile Picture on your LinkedIn page or any time you comment, like, share or post.

  • Image Ratio: 1:1
  • Recommended resolution: 400 x 400

LinkedIn Profile Banner

A linkedIn Profile Banner is located on your LinkedIn profile at the top of the page above your profile picture.

  • Image Ratio: 4:1
  • Recommended resolution: 1584 x 396

LinkedIn Post Image

When making a post on linkedIn it will be shown in your connections feeds and on your linkedIn activity feed.

  • Image Ratio: 1.91:1
  • Recommended resolution: 1200 x 628

LinkedIn Company Cover

  • Recommended resolution: 1536 x 768

LinkedIn Company Logo

  • Image Ratio: 1:1
  • Recommended resolution: 300 x 300

Tumblr Image Sizes

Although Tumblr is a thing of the past, Tumblr is still one of the top social media platforms with over 437 million active users. If you are an artist or blogger, tumblr might be a great choice. If you choose to use Tumblr, make sure you do it right by sizing your images.

Tumblr Profile Photo

This photo will be shown on all posts, comments and reposts on Tumblr.

  • Image Ratio: 1:1
  • Recommended resolution: 128 x 128

Tumblr Banner

The Tumblr Banner can be found on your Tumblr blog at the top of the screen on desktop and mobile.

  • Recommended resolution: 3000 x 1055

Tumblr Image

Images posted on Tumblr can be found on your personal Tumblr blog and on the feeds of your followers

  • Recommended resolution: 500 x 750

Snapchat Image Sizes

It’s 2019, is Snapchat still relevant? I personally don’t think, especially that Instagram has stories as well. But if you are one of those hold over snapchatters, you need to make sure you make the most of it and size your images right.

Snapchat Image

Snapchat images can be found on your snapchat stories, which last 24 hours. Or can be send directly to a single person or group.

  • Recommended resolution: 1080 x 1920

If there are any social media platforms that you think should be added to the guide, feel free to send us an email and let us know!